There are two main things that you want to consider when thinking about what you need to do to start a blog and what kind of blog you should start:
What medium you want to use
When you’re thinking about the “kind” of blog you want to start it means that you can start a video blog, or a “vlog”, you can start a podcast, or you can create a text based blog.
If you’re like me, you can do all three!
Here’s the most important thing to think about:
Your visitors are going to want to consume content in the way they’re most comfortable consuming it.
Some people would love to watch you talk about it on a video, so you can create a YouTube channel.
Some people want to listen to your content while they’re on the move. It could be during their commute to work, or while they’re at the gym or even while they’re out on a walk.
If you did your dream customer profile right you should have an idea as to what direction you want to go here and what will resonate with them the most.
Oftentimes, it’s a combination of those things.
But the one thing that’s true about all three options: text-based, video-based, or audio-based, they all reside on a central home base online that you control which your self-hosted WordPress site.
What topic you want to cover
We’ve already talked about selecting what you should blog about, but I want to cover this in a little more broad aspect here.
You see, when you’re starting a new blog, you want to have at least some idea of the topic that you want to cover.
Do you want to start a travel blog? What about a food blog? Travel blogs are incredibly popular these days.
So are fitness and lifestyle blogs.
When you’re starting your own blog and asking yourself, “what kind of blog should I start?” start broad on a topic that you’re already interested in and can see yourself working with over a long period of time.