Finding your voice is one of the most important parts of when you’re going to start a new blog.
And one of the feelings that people get when they start to think about how they’re going to approach their topic usually sounds a little like this: “I’m not an expert, I can’t do this!”
It can be a debilitating feeling that keeps you from moving forward.
But if you frame up how you approach your topic the right way that feeling will completely vanish and you’ll be filled with new enthusiasm and won’t be able to wait to start creating content.
The way you frame it up is this:
You pick an approach that you feel comfortable with that meets you where you’re at and gives you a path for the future.
The reporter is someone who is bringing all the best info together on the topic in one place.
This person is the one who’s asking insightful and probing questions about their topic then going out and finding the answers to report back to their audience what they’ve found.
A great way to do this is to go out and find the experts who can answer the questions you have, that provide unique insight into those answers and interview them.
So many people have built incredibly successful businesses with this approach.
I’ve used this approach to create some of my most popular content by bringing people who are experts in areas that I know nothing about and learning from them about how they’ve achieved the results they’ve achieved.
Pat Flynn of Smart Passive Income has done this extremely well by bringing in people who’ve been successful in their markets and interviewing them on his podcast.
The experimenter is kind of like the mad scientist who’s always running experiments and testing things out to see what works and what doesn’t.
This person is all about documenting their journey along the way.
This is the approach that I use on my podcast, Adventures in Digital Marketing.
My podcast covers the experiments I’m running on all things digital marketing, talking about everything I learn and covering what works and what doesn’t, documenting everything along the way.
One of my favorites who creates content like this is Destin from Smarter Every Day.
The sherpas are the ones who have the tools, the instructions, and quantified results to help you find your way through challenging terrain.
Two of my favorite creators who are outstanding in their role as sherpas are Jim & Ricky from Income School.
The Expert Guide
The expert guide is the one who brings their expertise to the topic and provides expert insight. Think about this person as the one who you see on TV news who’s brought in to give insight into a story.
They give background, context, and expert insight that otherwise would be hidden from public view that makes a story more understandable and relatable.
My favorite expert guide is Russell Brunson. He’s got the heart of a teacher and genuinely wants his audience to succeed with using the guidance he provides.