A slow loading and poor performing website could be seriously undermining your efforts to launch a successful online business, and it can actually be a bigger problem than you may think.
One of the greatest things about content management systems like WordPress and Drupal is that they make it easy to get your website up and running pretty quickly.
Especially with WordPress. You can have a site up and running in no time at all, start cranking out content, building a blog, or building your company’s website.
However, that same benefit of being able to start fast is also a potential issue because it’s so easy to get up and running quickly, it’s easy to think that things are just going to work and be fast out of the box.
That’s a mistake.
In fact, it’s usually quite the opposite. The convenience of a quick start does not equal high performance. Your WordPress or Drupal-powered website has a lot of high-performance capabilities and because it’s usually so easy to get started and to extend the functionality, it’s easy to make the assumption that there isn’t much you need to do.
High performing websites are just like high-performance cars – there is a lot of stuff going on under the hood to make sure they’re performing at peak efficiency. So if you want your site to be running in top order like a finely tuned machine, you’re going to have to get under the hood and get to work.